JB-Tag in the spotlight at Ballorig Lelystad
In 2024, we proudly introduced our JB-Tag play system at Ballorig in Lelystad. Now it’s time to discover how visitors are enjoying the interactive game. We spoke with Eswin, the owner of Ballorig, who was eager to share his initial experiences with us.
Interactive play fun
Last year, Ballorig Lelystad made a big move to enhance the play experience for their youngest visitors by adding an interactive game designed especially for children aged 4 and under. Eswin quickly noticed: “The little ones get incredibly excited about it, which inspired us to find something similar for the older kids.” That led them to JB-Tag—our interactive play system that fit their vision perfectly. With these new additions, Ballorig Lelystad now offers a fun and engaging play experience for all age groups.
"It’s amazing that we can support a more active lifestyle through this game."
More activity at Ballorig
At Ballorig Lelystad, staff have noticed that the new interactive game gets kids moving a lot more than before. Eswin comments: “Let’s face it, some children are overweight. It’s amazing that we can help promote a more active lifestyle through this game.” JB-Tag motivates children to be physically active in a fun way, so they’re not only having fun but also improving their health.
In the spotlight
Ballorig Lelystad is promoting the new interactive game in key locations across the play park. At the counter, in the café, and throughout the park, digital screens showcase the game. Visitors can scan the QR code on the tables to instantly purchase the JB-Tag game with their food order. Eswin explains: “Together with JB-Tag Solutions, we aim to sell as many wristbands as we can. That’s why we’re putting the game in the spotlight.” This strategy increases both playtime and sales.
