JB-Tag in the spotlight at Ballorig Lelystad
In 2024, we were delighted to introduce our JB-Tag play system at Ballorig in Lelystad. Time to find out how visitors are experiencing our interactive game. We spoke with Eswin, the owner of Ballorig, who enthusiastically shared his first impressions with us.
Interactive play fun
Last year, Ballorig Lelystad took an important step to offer their youngest visitors an even more enjoyable play experience by introducing an interactive game specifically designed for children up to the age of 4. Eswin quickly noticed: “The little ones absolutely love it, which inspired us to look for something similar for the older kids.” That’s how they discovered JB-Tag—our interactive play system that turned out to be the perfect match for their needs. With these new additions, Ballorig Lelystad now offers a unique and exciting play experience for every age group.
"It’s great that this game allows us to promote a more active lifestyle."
More activity at Ballorig
At Ballorig Lelystad, the team has noticed that the new interactive game gets children moving significantly more than before. Eswin observes: “Let’s be honest, there are children who are overweight. It’s great that this game allows us to promote a more active lifestyle.” JB-Tag encourages children to be physically active in a playful way, helping them have fun while also working on their health.
In the spotlight
Ballorig Lelystad promotes the new interactive game in strategic areas throughout the play park. At the entrance, in the restaurant, and around the park, digital screens highlight the game. Thanks to the QR codes placed on tables, visitors can purchase the JB-Tag game directly alongside their order. Eswin explains: “Together with JB-Tag Solutions, we want to sell as many wristbands as possible. That’s why we’re putting the game firmly in the spotlight.” This approach boosts both fun and revenue.
