Interactive play with JB‑Tag at Airworld in Belgium
In 2024, we visited Airworld, the massive indoor fun park in Bornem, where Dieter gave us a warm welcome. After discovering our interactive JB‑Tag solutions at a trade fair in the Netherlands, he couldn’t wait to test this innovation in his own park!
The step towards JB‑Tag
Dieter wanted to give his park a fresh boost with an interactive experience aimed at children aged 8 and up. His search took him to the IAAPA Expo at the RAI in Amsterdam, where he was immediately charmed by the JB‑Tag solutions. JB was no stranger to Airworld. “We already knew JB‑Inflatables from their bouncy castles,” Dieter explains. “But when I heard about this interactive game with limited investment, I honestly thought: there must be a catch. But there wasn’t!”
His curiosity led him to Bounce Valley in the Netherlands, where JB‑Tag is already in use. “There I saw just how excited the kids were. It was amazing to see them play with such enthusiasm. That gave me the confidence to take the step.”
"Honestly, I thought: there has to be a catch somewhere. But there wasn’t!"
From trade fair to installation
The IAAPA Expo trade fair took place at the end of September, and less than a month later, just before the autumn half-term, the JB Tag Solutions team was already on site at Airworld. Everything was installed within a single day. “The team arrived at 8:00 AM, and by 2:00 PM, the system was fully operational. Everything went incredibly smoothly!”
Thanks to the clear explanation and user-friendly setup, the team understood the game straight away. “The JB‑Tag portal is also super intuitive, which now allows us to configure and personalise everything ourselves. The handover went flawlessly!” confirms Dieter enthusiastically.
Everything sorted with one phone call
The service from JB Tag Solutions is a real added value for Dieter. “One phone call and everything is sorted in no time,” he says happily. Still, the play system does come with a small challenge. At Airworld, children usually wear a wristband to access the inflatable park. “That sometimes causes confusion,” Dieter explains. “They think that wristband also works with the interactive lights, but it’s a different one.” He’s now thinking about a simple way to explain this to visitors.
“Well, in Belgium, we tend to be a bit more cautious,” he laughs. “We want to see if it really works first. But once a few kids start playing with excitement, the rest quickly follows.” The interactive system clearly draws attention, and Dieter now wants to promote it more actively to turn Airworld into an even bigger attraction.
