At Ballorig Almere, we were warmly welcomed by Andy, who enthusiastically gave us a tour of the play hall. “Our location is a bit smaller and mainly focused on younger children,” he said, “but with JB-Tag, we now also have a challenging activity for older kids.” And that challenge was quickly embraced: “Some kids come here every week, and there are even those who play JB-Tag day after day – that says a lot!”

At the counter, children can buy their JB-Tag wristband and start playing right away. The game is straightforward: interactive lights are spread throughout the play hall, and each time a light is found and scanned, kids earn points. “They jump right in to find the lights and, of course, try to get the highest score!”